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Consumers Not Easily Spooked by Economy

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By: TOM BRANNA

Editor

Okay, so it’s not as crucial as the all-important Christmas selling season, but the fact is, Halloween has become a major event for retailers. That said, Halloween may be a barometer of things to come after Thanksgiving. The good news is consumers will not be deterred from celebrating Halloween. According to the latest NRF Halloween survey, consumers say they plan to spend roughly $44 per household this year on Halloween candy, costumes and decorations, mirroring last year when consumers s...

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